Trust & Verification

How Verification Works

Understanding our multi-layer verification process that ensures every listing is trustworthy.

Verification Methods
We use multiple methods to verify business authenticity

Email Verification

Basic Trust

We verify that the business owns the email domain associated with their listing. A confirmation code is sent to the business email address.

Phone Verification

Medium Trust

We call or text the listed business phone number with a verification code to confirm the business has access to that number.

Domain Verification

High Trust

The business adds a DNS TXT record or meta tag to their website to prove they control the domain listed in their profile.

Document Verification

Highest Trust

Official business documents like registration certificates, licenses, or utility bills are reviewed by our moderation team.

Verification Statuses
What each verification status means

Unverified

Business has not completed any verification steps yet.

Pending Verification

Verification request submitted and awaiting review.

Partially Verified

Some verification methods completed, but not all recommended steps.

Verified

Business has completed verification and is confirmed authentic.

Trust Score
How we calculate business trust scores

Each verified business receives a trust score from 0-100 based on multiple factors:

Verification completeness30 points
Document verification25 points
Profile completeness15 points
Time since verification10 points
Contact information verified10 points
Business activity10 points
Human Moderation
Our team reviews every listing

In addition to automated verification, every business listing is reviewed by our moderation team before being published. We check for:

  • Accurate business information
  • Appropriate categorization
  • Duplicate detection
  • Fraud and spam prevention
  • Content policy compliance